Blockchain, NFTs and the Metaverse for Luxury Brands
The Luxury Goods industry is changing. The battle to engage younger, more conscientious customers is forcing brands to evolve. This is leading to a need to increase transparency and a drive to significantly enhance the customer experience. The implementation of technology, particularly blockchain, NFT and Web3 technology, is helping luxury brands to overcome many of these challenges — this Ebook explores how…
Access the guide to discover:
- The impact of blockchain, NFT and metaverse technology in the luxury goods industry.
- The blockchain opportunity, including blockchain use cases for luxury brands.
- How luxury brands can utilise blockchain to prove sustainability, verify authenticity and deliver an enhanced customer experience.
- Solutions such as digital product passports, digital twins, NFT platforms and more.
- Case Study: How Protokol helped a premier global NFT wine club to reward wine enthusiasts with exclusive experiences, content and NFTs.
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