It’s a challenging time for the sports industry. The absence of ticket sales and changing fan habits have severely impacted revenues. But whether it’s through blockchain-powered collectables or enhanced loyalty schemes. Blockchain technology in sports is helping teams generate revenue and fan engagement right when they need it most.
Disrupted ticket sales and reduced sponsorship contracts are significantly impacting revenues
Engaging the entire fanbase in the absence of live events is a complex challenge
Digital-native fans are increasingly demanding more, both inside and outside of stadiums
Teams and sponsors are struggling to collect, interpret and monetise fan engagement data
Sports organisations already possess the capabilities to address their challenges — but this potential is often hindered by limited technology, outdated processes and old ways of thinking. By effectively leveraging new technology and a more diverse digital strategy, new opportunities are unlocked.
Blockchain isn’t a technology for the future, it’s a technology for today. That’s why leading sports teams and leagues around the world are already leveraging blockchain technology as a fundamental element of their digital strategy. From fan tokens, to digital collectibles, fan event tracking, and even enhanced loyalty platforms, blockchain use-cases in sports are allowing teams to unlock profitable new revenue streams and create new ways of engaging their fanbase.
So how is the sports industry using blockchain? From issuing the next generation of digital collectibles to unlocking brand new ways of monetising and engaging the entire fanbase via fan tokens; blockchain use cases in sports are now being brought to life as viable solutions that are facilitating new revenue streams, engaging fans and enabling closer, more profitable relationships with sponsors.
Increase fan engagement and create supplementary revenue streams with blockchain-enabled fan tokens.
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Using secure and interoperable blockchain technology to unlock the next generation of digital collectible.
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Increase fan engagement and encourage revenue-generating behaviour with a blockchain loyalty solution.
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Book a free video consultation with our experts to explore how Protokol’s custom solutions can help solve your key challenges such as driving fan engagement, generating additional revenues or strengthening relationships with sponsors.
