Disintermediation
The media and entertainment industry is convoluted. Large numbers of intermediaries (such as streaming platforms or content aggregators) are diluting revenues for all involved. But blockchain technology is enabling disintermediation across the industry. Smart contracts are automating settlements while consensus mechanisms are validating data and generating transparent and immutable audit trails for everything from content views to royalty payments. This is eliminating the reliance on intermediaries (such as collecting bodies), streamlining processes and generating cost savings across the sector.